What?Cooling towels provide several hours of moist, refreshing coolness to the user without requiring refrigeration beforehand. They are made with natural cotton and allow multiple reuse of a product that is, normally, disposable. Even after having lost freshness and smell, they can be used as a common towel.
How? The freshness of the wipes was the fundamental idea to show with this exhibitor. Thus, we take the element of "mountain" as inspiration. Hosted in the top clouds are small fans to call the attention of distracted consumers for the product. The display is constructed with re-board, a cardboard-like material that is lightweight, durable and also 100% recyclable.