PLANTIT

IDENTITY + PACKAGING
2013

 

MATERIALS/TECHIQUES

RECYCLED PAPER
REUSABLE
RECYCLED

 

 

DESCRIPTION

What? Plantit is a company dedicated to the installation, maintenance and execution of products for the the implementation of ecological gardens, stimulating the practice of organic farming. Apicula was responsible for the conception, graphic design and packaging of a kit that allows, at a reduced cost, the experience of growing a simple plant at home. The starter kit is designed for children from 6 years.

How? The graphic image was thought to be possible to direct either for adults or for children. Through drawing, we introduce the concept of "do it yourself" in an attractive and versatile way. In this case, with the introduction of the girl and boy, as well as the strong colors, to appeal to the children. The packaging is designed to be as ecological as possible: firstly is made of a single strip of kraft paper, so the processes needed to mount the package are minimal. Secondly, all the information necessary to the kit, as well as the planting instructions and even a recipe, are printed on the package, so it is not necessary to use more paper. Finally, the packaging serves as a support for the vase, allowing to hang it on a wall or a window / balcony, for example.