SANIPORT

BRANDING
2011

 

MATERIALS/TECHIQUES

WATER BASED INKS

 

 

DESCRIPTION

What? Saniport is a swiss company of wc products, established in Geneva. Apicula was responsible for developing the new brand identity and the construction of its stationery.

How? To create the Saniport’s identity, the element of inspiration was the water. The logo is thus made up of two droplets whose colors represent the duality / balance of hot and cold. When water vapor meets a cold surface (as in a toilet when bathing, for example), some small water droplets appear, represented by the logo particles. The envelopes, cards and stationery were printed on certified paper.