RODA LIVRE

GRAPHIC
2013

 

MATERIALS/TECHIQUES

PEFC PAPER
RECYCLED COTTON PAPER

 

 

DESCRIPTION

What? Apicula established a partnership with Roda Livre, a courier company that allies the passion for riding a bike with the will to do something for the planet. The image of the partnership, that includes the poster to put in the messenger bag, the discount coupons and the Facebook cover was developed by Apicula.

How? To create the identity of the partnership, we got inspiration from two graphic elements: the bycicle of Roda Livre e the hexagon from Apicula, as well as the colors of the two companies - green and yellow, creating an appealing image and that refers to sustainability, the foundation of the two. The poster was printed in certified paper and the coupons in cotton paper (made by recycled fabric), to ensure a bigger resistance