What? Apicula felt the need to make itself known to potential customers, customers who shared the same ecological and sustainable values , and at the same time show it’s skills in eco-marketing.
How?We created custom presentation letters with a small vase made from cork which contained a small "nasturtium" seed. The letters were printed on hand recycled paper and were written with eco-font, a font that reduces up to 20% of printing ink consumption. The cork vase was sewn with organic cotton and it’s designed to make it possible to fold it and send it in an envelope. Finally, the envelope was sewn with organic cotton so as to also enable easier opening. Throughout the process, the paper consumption has reduced by 50%, because the letter and envelope were the same sheet of paper and glue was not used at any stage of the process.